Is your business visible enough to survive?

Concerned about the continuing impact of COVID-19 on your business? There could not be a more critical time than now to improve your visibility among existing customers and reach your target audience. But how?

Keep up the communications. Not only will this reassure your existing customers and help you stay front of mind, it will also inspire you to build awareness of your brand to capture the attention of potential new business opportunities.

A desktop from above with computer, coffee cup with thumbs up emoji in foam and mobile phone and notepad

Engage with your customers

In times of uncertainty, it is in our nature to seek stability and reassurance. Your customers will welcome regular communications from you, which will help build trust and present your business as robust and resilient during a crisis. Consider your target audience, the challenges they are likely to be currently facing and how your expertise can help them. Be generous with your support now and your business will benefit from long-lasting customer loyalty in the future.

This is where your social media strategy needs to refocus. Don’t just tell your customers what you have been doing as a business; instead, listen to their needs and respond accordingly. Let them know that you are genuinely listening and have a solution to support the needs of their business.

Create an insightful blog loaded with industry tips, expert advice and problem-solving suggestions to tackle common challenges that your customers could be facing right now. Direct your audience to the blog on your website via your social media pages and include it in any email communications you are planning to send out.

Get noticed by target audience

Budgets are no doubt tighter than ever in the current climate of uncertainty, but even with a tiny budget there are channels through which you can still make your brand visible among your target audience. If your business is not already advertising on Facebook, it is easy to get started on as little as the price of a coffee each day! There are self-service tools and user-friendly reports to help you create, run and evaluate an effective ad campaign.

Improve your SEO so you are featuring in the right search results to help you shine among the competition in your industry. We have a team of content specialists on hand to direct you through the ever-evolving world of Google algorithms, helping your business stand out and be visible to potential new business.

We are here to help. With a team of design and communications experts, we would love to discuss our ideas to help make your brand more visible to your customers and potential clients.