Studio Mix was honoured to once again work with NHS South West to communicate its winter vaccination campaign through the power of animation.

Our team of creative thinkers love nothing more than visualising key messages and helping businesses reach their audiences through well-designed story-telling. Animation is one of our favourite techniques to convey critically important aspects of a complex or serious issue through carefully crafted scripting and creative storyboarding.

For this campaign, there was a dual message to trigger action across a broad-ranging audience group: get your COVID-19 booster and receive the flu jab to stay protected through winter.

With increasing demands across all NHS services, the importance of COVID boosters and flu jabs could not have been greater, and timing was key to the success of the campaign. There was no time to lose at such a crucial moment in the regional team’s communications efforts.

In addition to the animation, our team also supplied the NHS with Gifs and shortened versions of the animation for social media to reinforce the message. Ready to watch the result? You can take a look at our creation here.

If you have a message to communicate to your audience, animation works wonders and we would love to work our magic. Contact the team at hello@studiomix.co.uk and we will arrange a catch up to bring your ideas to reality.